Privacy Policy


Last amended: July 1, 2020
Press Play Inc. (“Press Play,” “we,” “us,” or “our,”) delivers a fun entertainment experience through free games that give players a chance to win prizes right from their mobile device, when it’s convenient for them. Before using our Services (described below), please read this Privacy Policy carefully. This Privacy Policy describes how we collect, store, use, disclose and otherwise process your personal information when you visit our websites, and (our “Sites”), install or use our mobile applications (the “Apps”), play any of the games available on the App (the “Games”), and visit any linked pages, features, content, or services offered from time to time by Press Play in connection therewith (collectively, the “Services”). If you have any questions regarding our Privacy Policy, please direct them to 
You are asked to accept this Privacy Policy when you download and use our Apps. In addition, by visiting, accessing or continuing to use the Services, you also acknowledge that you have read, understood and accept this Privacy Policy. If you do not want Press Play to collect, store, use or share your information as described in this Privacy Policy, you should not use or otherwise access the Services.
This Privacy Policy is incorporated by reference into the Press Play Terms of Use (the “Terms”).  Capitalized terms used but not defined herein shall have the respective meanings given to them in the Terms.
The information we gather from you enables us to personalize your experience and improve our Services. We collect the following types of information:
A. Personal information you provide 
We receive and store any information you share when you create an account with Press Play, use our Services, or provide to us in any other way. This may include:
  • Apple ID credentials
  • Full legal name
  • Display name
  • Mailing address
  • Date of birth
  • E-mail address
  • The unique ID number associated with your government-issued identification (“ID”), such as your Driver’s License, Identity Card or Visa
  • Any other information necessary for us to provide you with our Services. 
B. Personal information we collect automatically
We receive and store certain types of information when you interact with our Services. Press Play automatically receives and records information on our server logs from your browser, including the IP address assigned to your computer or Internet connection, the IP address that referred you to our Sites (if any), cookie information, browser software information, the operating system that you are running, device information, timestamps, the pages you request, and the actions and path you take on the Services. 
We also automatically collect usage information, such as the number and frequency of visitors to our Sites and our Apps, and how those visitors navigate the Services.  We also use the following third-party service providers that utilize tracking technologies, such as cookies and pixel tags:
  • Google Analytics for Firebase Crashlytics: General statistics about the usage of our Apps. Collects your IP address as part of its tracking functionality. This information is reported only in aggregate and your individual IP address is not reported.
  • Mixpanel: General statistics about the usage of our Apps. Collects your IP address as part of its tracking functionality. This information is reported only in aggregate and your individual IP address is not reported.
  • Heap: General statistics about the usage of our Apps. Collects your IP address as part of its tracking functionality. This information is reported only in aggregate and your individual IP address is not reported.
  • Tapjoy: The advertising identifier (IDFA) is a unique ID for your iOS device that is used to serve targeted ads.
  • Applovin: The advertising identifier (IDFA) is a unique ID for your iOS device that is used to serve targeted ads.
  • Google AdMob: The advertising identifier (IDFA) is a unique ID for your iOS device that is used to serve targeted ads.
  • HyprMX: The advertising identifier (IDFA) is a unique ID for your iOS device that is used to serve targeted ads.
C . Communications 
We may receive a confirmation e-mail when you open an e-mail from Press Play, if your device supports this functionality. We use this confirmation e-mail to make e-mails more helpful for you and to improve the Services. 
D. What are “cookies” and how do we use them?
Cookies are alphanumeric identifiers that a website stores on your device’s hard drive to enable us to recognize your browser and remember information about your visit.  We use cookies to enhance visitors’ experiences, to learn more about their use and improve the quality of the Services. Press Play cookies do not collect personal information, and we do not combine the general information collected through cookies with other personal information in order to identify you.
If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your device. Please consult your Internet browser’s documentation for information on how to do this. If you decide not to accept cookies from us, the Services may not function properly.
We use two broad categories of cookies: (1) first-party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Websites and (2) third-party cookies, which are served by service providers and marketing partners on our Websites, and can be used by such service providers and partners to recognize your device across websites. This Privacy Policy covers the use of cookies by Press Play and does not cover the use of cookies by any advertisers.
We use the following types of cookies for the following purposes:
  • Essential Cookies: These cookies are essential to provide you with our Services and to enable you to use some of their features. Without these cookies, the Services cannot be provided, and we only use these cookies to provide you with those Services. 
  • Functionality Cookies: These cookies allow our Sites and Apps to remember choices you make when you visit or use them, such as remembering your language preferences, remembering your login details and remembering the changes you make to other parts of our Sites or Apps which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit.
  • Analytics and Performance Cookies: These cookies are used to collect information about traffic to our Sites and Apps and how you use our Services. We use this information to help operate our Sites and Apps more efficiently and to monitor the level of activity on the Sites and Apps.
We mainly use the personal information we collect to provide you with the Services. We also use your personal information to:
  • Provide technical support and respond to your inquiries
  • Improve the content of our Services and your gaming experience
  • Customize the advertising content you see
  • Communicate with you about our Services, including new features
  • Administer rewards managed by us
  • Comply with our legal obligations
  • Resolve any disputes we may have with you or other players 
  • Enforce our agreements with third parties
If you choose not to provide us with certain personal information, you may not be able access some of our features.
We do not rent or sell your personal information. We share your personal information only as described below:
  • Advertisers. We allow advertisers to choose the demographic information of players who will see their advertisements. You hereby acknowledge that we may use any of the information we have collected from you (including, without limitation, information you may have decided not to show to other players) to select or allow the advertiser to select the appropriate audience for their advertisements.  
  • Affiliated businesses we do not control. We may provide services or sell products jointly with third parties. We will make clear when your access of such services or purchase of such products is associated with a third party (the “Joint Services”). We may share your personal information with third parties if you access the Joint Services. You may choose to automatically transmit your personal information held by a third party to your Press Play account, or to automatically transmit personal information from your Press Play account to a third party. If you choose to allow automatic transmission of your personal information, please review the privacy policies and terms of use of each third party. We do not control the privacy practices of third parties. We may also provide aggregate information to third parties about how our players use the Services. We share this statistical data with third parties so that they may improve your online experience. We do not disclose aggregate information to third parties in a way that would identify you personally.
  • Press Play Service Providers. To provide you with the Services, we share your personal information with companies and individuals that perform tasks on our behalf (“Service Providers”). Unless we tell you otherwise, our Service Providers may only use your personal information as directed by us. You hereby consent us sharing of your personal information for these purposes. While these Service Providers are prohibited from using your personal information for their own marketing purposes or from sharing this information with others, we cannot guarantee the security of your personal information and are not liable for misuse of your personal information by others. 
  • Player profiles. Your player profile details, such as your display name, city, state and other information you enter (collectively, the “Player Information”) may be displayed to other players to facilitate player interaction within the Services. 
  • Communication in response to Player Information. As part of the Services, we may send you communications related to your Player Information. You hereby acknowledge and agree that by posting Player Information, we may communicate with you about your Player Information. 
  • Business transfers. If Press Play or substantially all of its assets are acquired, or in the unlikely event that Press Play goes out of business or enters bankruptcy, you acknowledge that your personal information may be transferred or acquired by a third party. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use the personal information you have provided through in a manner that is consistent with this Privacy Policy.
  • Third-party verifiers. We may share copies of your ID with third parties to verify your identity and to allow you to access some of the Services. 
  • Protection of Press Play and others. We may disclose your personal information when we believe in good faith that it is necessary to comply with the law, enforce or apply our Terms or other agreements, or to protect the rights, property or safety of Press Play, our employees, our players, or others.  This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction, reporting information to tax authorities, and sharing information with law enforcement, government agencies and courts.
  • With your consent. Before we share your information with a third party other than as set forth in this section, we will notify and provide you with an opportunity to opt-out of such transfer. 
We also may use and disclose anonymized and aggregated information derived from your personal information without restriction.
Your Press Play account is protected by your Apple ID.  It is important that you protect and maintain the security of your Press Play account and Apple ID by limiting access to the device(s) on which you access the Services and by logging out after you have finished accessing your account. 
Please be aware that regardless of any security measures used, we cannot guarantee the security of your personal information.  Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your personal information at any time. It is important that you immediately tell us of any suspected unauthorized use of your account.
We store data on our contracted servers within the United States. The Services are intended to be used only within the United States, and we do not target or promote the Services to any other country.  If you are using the Services from the European Economic Area (“EEA”), or other regions with laws governing the collection and use of data, please note that you are hereby agreeing to transfer your personal information to the United States. The United States may have laws which are different, and potentially not as protective, as the laws of your own country. 
We will retain your personal information only for as long as we deem reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory accounting or reporting requirements.  We may retain your information in anonymized form indefinitely. 
We will make commercially reasonable efforts to respond to your request to access, correct or delete any personal information that you have provided to us. You may also request that we delete your Press Play account by sending an e-mail to However, you acknowledge that we may retain some information after you have closed your account with us in order to meet our legal, regulatory, accounting or reporting obligations or to exercise, defend or establish our rights. We may also maintain a copy of the personal information you originally provided. We may use any aggregated or anonymized data derived from or incorporating your personal information, but not in a manner that would identify you personally. Please note that deleting your personal information may prevent you from using the Services. 
If you have any questions about viewing, amending or deleting personal information we have on file about you, please contact us at the address provided below.
You may opt out of receiving Press Play promotional e-mails by following the unsubscribe instructions included in those promotional e-mails sent by us.  Please note that, even if you opt out, you still may receive legal and account notices so long as you have an active account with us.  
We do not knowingly collect or solicit personal information from anyone under the age of 18 (“Child”), or knowingly allow such persons to register for the Services. The Services are not intended for Children. If you are a Child, please do not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number or e-mail address.  No Child may provide any personal information to us or on the Services.  In the event that we learn that we have inadvertently collected personal information from a Child, we will take reasonable measures to promptly delete that information from our records.  If you believe that we might have any information from or about a Child, please contact us at the address provided below.
Our Services may contain links to third-party websites, services or mobile applications that are not subject to this Privacy Policy.  We are not responsible for the privacy practices or the content of those third-party sites, services or applications.  If you access any third-party website, service or mobile application, be sure to read their privacy policy and terms of use to learn how they collect and use your personal information.
Press Play is not currently subject to the California Consumer Privacy Act, as it does not meet any of the relevant statutory triggers.  Nonetheless, we do provide for certain rights for our California and other players, as set forth in this Privacy Policy.  We do not monitor, recognize or honor any opt-out or do-not-track mechanisms, including general web browser “Do Not Track” settings or signals.
This Privacy Policy is effective as of the date indicated at the top of this Privacy Policy.  Press Play may amend this Privacy Policy from time to time.  If we make material changes to our Privacy Policy, we will notify you by posting a notice on our Apps, or by sending you an e-mail at the e-mail address we have on file for you.  To the extent permitted by applicable law, you will be bound by any amendments to this Privacy Policy when you access or use the Services after those amendments have been first posted or notified to you.  You should periodically check our Sites and this Privacy Policy for updates to our Privacy Policy.
If you have any questions, comments or concerns regarding our Privacy Policy, or to contact us to exercise any of your rights or to make a request under this Privacy Policy, contact us at:
Press Play Inc.
2919 Commerce Street, Suite 707
Dallas, TX 75226 

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